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808-themed beer to launch as a collaboration between craft breweries

The link-up was announced on Roland 808 Day…

A new Roland-inspired beer called the BR-808 will soon be available.

The 7% IPA was announced earlier this week on what is annually recognised as Roland 808 Day, and has been launched as a collaborative effort between DevilCraft in Tokyo, Mondo Brewing Company in London and Melvin Brewing in Washington State.

A Guy Called Gerald, a longtime user of the Roland drum machine, appears in the drink’s promotional video which you can check out below. It’s not yet known when or where the drink will be available. 

The BR-808 is described as an America-style IPA with a “tropical citrus aromas, mikan orange peel and flavours from the generous rise of Citra and Amarillo hops”.

Late last month, Roland and Puma teamed up to design a pair of TR-808-inspired sneakers. You can read our guide to the best free 808 samples available online here.

Earlier this year, Behringer unveiled a video offering a look at their TR-808 clone, the RD-808, which was launched at music tech conference Superbooth in Berlin.