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The new event focuses on hip-hop, bass and beats

Taking place 14th to 18th October in the Dutch capital, Amsterdam Dance Event will welcome a brand new element to its annual schedule of industry talks, panels and parties this year, with the launch of new conference and showcase event, ADE Beats.

ADE Beats follows the success of similar conference Rotterdam Beats — an annual initiative to promote hip-hop, bass and beats in Europe.

General manager of Amsterdam Dance Event, Richard Zijlma said, “Hip-hop, bass and beats are a crucial part of electronic music. We are looking forward to work together with the Beats team to give these genres an even stronger position within our program.”

With the addition of ADE Beats, this year's Amsterdam Dance Event will also include sub-events including ADE Pro, ADE Green, ADE University and ADE Hard Dance Event that will take place at various locations around the city.

More information here.