Since the tragic news broke that Swedish DJ Avicii had passed away aged 28 on Friday 20th April, sales of his music have increased 6000% in the U.S.
On the day it was announced that the EDM star had been found dead in his hotel room in Muscat, Oman where he had been on holiday, there were over 25,000 downloads of his songs from online marketplaces, according to a preliminary sales reports by Nielsen Music.
Sales of his album ‘True’ increased 12,000% on 20th April, while one of his most seminal hits ‘Wake Me Up’ sold 8,000 copies on the same day.
This news, sadly, comes along with the announcement that the DJ/producer, who ranked at No.28 in DJ Mag’s Top 100 poll last year, had been working on new music. Geffen Records president Neil Jacobson revealed yesterday that he feels the material the DJ – real name Tim Bergling – was working on was “his best music in years”.
On Saturday (21st April) thousands of fans gathered in Stockholm’s Sergels Torg plaza for a memorial in Avicii’s honour, footage of which you can see here.
The global dance music community has been paying its respects to Avicii since news broke of his sudden and tragic passing.
Avicii’s tell-all biopic, True Stories, hit Netflix in 2017.
DJ Mag’s digital editor Charlotte Lucy Cijffers has reflected on the young DJs enormous influence on the global EDM community and on how his openness surrounding his struggles with fame, touring and alcoholism gave a troubling, if necessary, insight into a side of dance music the world often does not see.
Check out 10 unforgettable Avicii moments here.