Live video streaming platform BE-AT.TV today announced the purchase of digital download store Trackitdown.net with a view to incorporating real-time music purchasing into their industry-leading streaming platform.
Speaking about the acquisition, Ray Smith, BE-A.TV founder stated;
“With the integration of core Trackitdown functionality, BE-AT.TV becomes the world’s first electronic music platform to combine live video streaming and commerce. Consumers watching their favourite artists and DJs will be able to buy tracks in real time as the mix unfolds and the set list is generated,”
“In an increasingly competitive and diversified music marketplace, this service offers an exciting new avenue through which live streams can be monetized, streamlining the path from music discovery to purchase.”
Since 2009, London-based BE-AT.TV streams live video from the best dance and electronic music events around the world, showcasing an eclectic range of artists, venues and promoters to a global online audience.
With an upcoming summer 2014 lineup including 5 days a week live from Ibiza, 5 days a week live from Mykonos and regular broadcasts from the world’s biggest festivals, BE-AT.TV will be doing over 100 live streams per week - including the regular DJ Mag HQ Sessions live streams.
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