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BeatControl join BM Soho to create new DJ shop

The DJ equipment specialists BeatControl have partnered with the legendary record shop BM Soho to bring DJs the ultimate shopping experience within London.

BeatControl are offering DJs the latest equipment and accessories in the basement of London's longest running record shop.

Stocking everything from Pioneer digital controllers to Shure cartridges and needles BeatControl have something to offer both the novice and the professional.

Launched in 2011 BeatControl offered a cutting edge shopping environment for the DJ in their first physical shop in Edgware, this is now set to be repeated in Soho.

BM Soho owner spoke to DJ Mag stating, “All your DJ needs, past and present, in one shop – this is definitely the future for BM Soho, and one what will maintain the shop’s cult status as one the most credible and best loved dance music specialists worldwide.”

With the recent crumble of industry giant HMV and independent record shops consistently dropping like flies the new partnership between BeatControl and BM Soho can only do wonders for a worryingly endangered market.

Words: David Sullivan