BEHIND THE BRAND: SABBC
Hot Sheffield-based clothing brand.
They do normal stuff; print t-shirts in their living room; they put on shows and play loud music and drink. Starting out in 2010, SABBC is a couple of likeminded mates Anthony and Dean, who shelled out their last forty quid on printing up a few t-shirts that became hugely popular on the hardcore scene.
They deployed the graff skills of Nick Deakin (who has designed for Coca Cola, Toddla T and Orange) and before they knew it, they were heading for streetlevel success.
Five panel hats, roomy sweat tops, high rise beanies and t-shirts make up a large part of their current collections. It’s all handmade, although surely they can’t keep that up; we suggest you grab something SABBC before they really do hit the big time.
