Its 'Top Of The League' campaign which launched on 10 March, is aimed at re-branding the city away from its tulips, hookers, and cannabis cafés image towards something more dance music.
Sander Kleinenberg was amazed at the sights of Amsterdam
British DJ Carl Cox kicked off the campaign, and in his report he revealed his favourite places to hang out when spinning in the Dutch capital.
Dutch homeboy Sander Kleinenberg has also been recruited to sing Amsterdam's praises, and in his testimonial the DJ bigged up the city's cool beaches and enchanting restaurants.
There are also testimonials to come from some of Holland's hottest designers.
Check out what Carl Cox and others have to say about Amsterdam here.
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