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GET HARD: HARD DAY OF THE DEAD

We got the the 411 on the 310, HARD Events’ CA-based Halloween 2014 festival

SoCal’s massive party HARD DAY OF THE DEAD is less than a week away, returning for its third installment, going down for the first time the Fairplex in Pomona.  In anticipation of the halloween festivities, event producer HARD Events have made available set times for each day, with a festival map depicting all the various amenities and rides among the music stages; there’s also an app for iPhone and Android to make sure you don’t miss a beat. A festival first, HARD DAY OF THE DEAD will feature an actual zip-line ride that will allow ravers to take flight over the grandstand and above the HARD Stage crowd. Grab the festival app here.

HARD Events’ annual Halloween event is going bigger than ever for 2014 with a well rounded and spectacular line-up featuring heavy hitters like electro-dubstep bosses Knife Party, Pretty Lights who will be playing one of his mesmerizing live sets, and Mad Decent’s big daddy Diplo. Don’t miss a master-class experience from deadmua5 vs Eric Prydz (who also bring an entire stage they’ll be curating called Mau5ville) that will serve as the main event Saturday, November 1. 

Bassnectar, Calvin Harris and Zedd will be rounding out the Dia de los Muertos celebration Sunday, November 2.  A diverse selection of artists fills this year’s HARD DAY OF THE DEAD with sets from the cutting-edge ZHU, one of 2014’s most intriguing breakthrough acts, who will make his North American live debut on Saturday, November 1, playing a medley of hits from his NIGHTDAY EP, fresh off the heels of his first shows ever in Australia.

Sunday, November 2 sees a plethora of producers you might not expect thanks to RL Grime who will host the VOID Stage alongside Norwegian production monster Cashmere Cat, the Scottish charmer Rustie and Super Music Group’s Ape Drums, to name a few. This year, Harlem rapper Cam’ron will be making his special appearance, further diversifying the festival with extra electronic and hip-hop players.  On the same day, dirtybird is closing its legendary 2014 BBQ series at DAY OF THE DEAD. The dirtybird crew including Claude VonStroke, Justin Martin, Eats Everything, Catz n’ Dogz and more will be serving up their signature brand of house music and family vibes from noon to 11pm featuring Grillson dishing out the tasty BBQ all day.  If that wasn't enough, dirtybird has invited along one of their biggest inspirations to the join the stage--the endlessly innovative music icon Cajmere.

The festival also features a few North American debuts from some of it’s performers including Snakehips, Just A Gent, KlangKarussell [Live]; icons Pete Tong and James Lavelle; and very special first time HARD performance from and Ty Dolla $ign. More special guests are coming your way so keep eyes glued to find out what the HARD crew’s got in store for festival-goers.

Words: Rostislav Vaynshtok

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