LA-based MASSIV. is planning a ‘massive’ takeover within the clothing industry in 2015. The lifestyle brand, founded by Nathan Amar, has music as its core and the emerging downtown Los Angeles music scene as its roots. MASSIV. is championed by the likes of Skrillex, Diplo, Rihanna, DJ Snake, and a long list of other renowned artists.
MASSIV. partner, Yonatan Hagos says, “MASSIV. recently partnered with music and lifestyle based private equity fund Sneakers + Bowties. Sneakers + Bowties has a long history of developing and executing impactful marketing and branding campaigns for lifestyle brands like MASSIV. The partnership will allow MASSIV. to make it first foray into the cut and sew world and several other top secret collections and capsules.” Here, DJ Mag presents a few sneak peek pics of MASSIV.’s “DTLA Collection.”
WORDS: GABRIELLE PHARMS
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