PACHA isn’t just a club. It’s a brand synonymous with glamour and sun-kissed hedonism. But while there are a multitude of other Pacha outposts scattered across the globe in Buenos Aires, Sydney, New York, Sharm el Sheikh and just lately in Poznan, Poland, it’s their Eivissa headquarters that gets all the glory.
Although the club’s first manifestation opened in Sitges on the Spanish mainland in 1969, their Ibiza club has since 1973 been one of the key venues on the island — often regarded as the epicentre of dance music culture.
The stylish décor and superior sound may please the aesthetes but one of the reasons the club has endured is its ability to subtly morph to suit the times, rather than changing its essential shape. Its biggest promotions today range from the increasingly accessible
forms of deep house played by Solomun at his +1 night to Guy Gerber’s more underground-focused Wisdom Of The Glove, via the OTT EDM antics of Steve Aoki at his new flagship night, Steve Aoki’s Playhouse (new for the 2014 season) and David Guetta’s none-more-massive extravaganza F**k Me I’m Famous.
In other words, they manage to cover all bases, shrewdly repositioning their nights to acknowledge the capricious shifts of their clientele’s tastes, and the fickle nature of genre popularity. If it’s your bag, and you can afford a table, Pacha’s VIP area is the stuff of dreams, while their super-slick Mediterranean/Japanese fusion restaurant is just the thing to set up intrepid clubbers before a night on the tiles, or to revive exhausted, elated dancers after a shimmy on the floor.
That double-cherry emblem looks sweeter than ever.