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Unlikely duo in conversation at IMS Engage

Rapper and music mogul P. Diddy has worked with a number of electronic artists — Stuart Price, Felix Da Housecat, Erick Morillo — but it seems like now he’s discovered his principal collaborator for that elusive electronic album.

Israeli DJ/producer Guy Gerber has made an album — ’11.11’ — with Diddy, and they’re said to be thinking of giving it away.

Interviewed at IMS Engage in LA the other day by Pete Tong, the two open up about their partnership — which has led to some fairly experimental music, compared to today’s mainstream EDM.

In quite a fascinating interview, Diddy talks about his time in Ibiza and how his working relationship developed with Gerber. Watch it here: