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Smiley Faces

In the Smiley house, the sun is always shining.

Smiley is an icon that's been around since 1971. They recently upped their ante with a fashion empire, although the ethos behind the brand has more to do with issues concerning social exclusion. Smiley has managed to rejuvenate the acid house emblem through a generation of nu rave kids into a street style that's rocking the clubs and is bound to be seen parading the beaches this year.

The collection stretches to their own parfum which, to be honest, is equally light and cheery. But sometimes that's just what is required. And we totally rate their hoodies!

Stockiest enquiries 0207 931 0718 or smileycollection.net