Boiler Room and Ballantine’s today launch a brand new investment and mentorship program to support grassroots music scenes around the world. The True Music Fund will offer financial investment and mentoring for artists, creatives and promoters.
The first round kicks off in Spain, where applications are now open to members of music communities across the country. South Africa is next, with more countries due to be announced in 2020.
The goal of the fund – which forms part of Ballantine’s stated commitment to “push True Music scenes forward and to support artists, fans, crews and communities around the world” – is to support events that have the potential to positively affect the music community but which need help to get off the ground.
Boiler Room founder and CEO, Blaise Belville says that the fund recipients will will have full autonomy over their projects. “The True Music Fund isn’t here to takeover individual projects” he tells us, “whoever we end up backing will still be at the helm – we want you to do it your way with some support from us. This is an exciting initiative for us which we hope will further the music and culture that this series champions.”
