Brand Guidelines

DJ Mag

Brand Guidelines and Logo Usage

November 2019



1. DJ Mag 

DJ Mag is the overarching brand for all products, and also the name of the monthly print magazine

 

  • DJ Mag must always be written in Title Case with a space between the words and ‘DJ’ capitalised.

 

Correct Usage: DJ Mag

 

  • The DJ Mag logo must be used with a red fill (Pantone 485 or screen/process equivalent)

  • Do not change the colour or proportions of the logo or use shadows behind the image

  • A single colour outline version must only be used where there is no option to use the red fill. This usage must be approved in writing by the global office

  • The logo must always be displayed horizontally, without any rotation

 

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2.Top 100 DJs

Top 100 DJs is a global poll to find the world’s most popular DJs

 

  • Top 100 DJs must always be written in Title Case with a space between the words, ’DJ’ capitalised and a small ’s'. The only exception is when using the hashtag on social media, when spaces are removed

  • There is no possessive apostrophe in “DJs”

 

Correct Usage: Top 100 DJs or #Top100DJs

 

  • The ‘DJ’ in the Top 100 DJs logo must always be used with a red fill (Pantone 485 or screen/process equivalent

  • Do not change the colour or proportions of the logos or use shadows behind the image.

  • The sponsor must not be removed without permission in writing from DJ Mag’s global team

 

Canvassing Information

 

  • DJs and artists are permitted to use the Top 100 DJs logos on their marketing and promotional campaigns during the Top 100 DJs voting period

  • They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.

 

UNICEF Information

 

  • Top 100 DJs is currently in aid of UNICEF. As UNICEF is a children's charity, is strictly prohibited to be us these logos in the following contexts:

    • Alongside excessive alcohol consumption

    • Alongside illegal substances or drug paraphernalia

    • Alongside any sexually explicit content

    • Alongside any firearms

    • Alongside any image that depicts or represents illegal acts or that could cause offence

 

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3. Top 100 Clubs

Top 100 Clubs is a global poll to find the world’s most popular nightclubs

 

  • Top 100 Clubs must always be written in Title Case with a space between the words. The only exception is when using the hashtag on social media

 

Correct Usage: Top 100 Clubs or #Top100Clubs

 

  • The Top 100 Clubs logo must always be used with a red fill (Pantone 485 or screen/process equivalent )

  • Do not change the colour or proportions of the logos or use shadows behind the image

  • Do not remove the sponsor unless you have express permission from DJ Mag in writing

 

 Canvassing Information

 

  • Clubs are permitted to use the Top 100 Clubs logos on their marketing and promotional campaigns during the Top 100 Clubs voting period

  • They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.

 

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