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DJ Mag

Brand Guidelines and Logo Usage

November 2019

 


 

1. DJ Mag 

DJ Mag is the overarching brand for all products, and also the name of the monthly print magazine

 

  • DJ Mag must always be written in Title Case with a space between the words and ‘DJ’ capitalised.

 

Correct Usage: DJ Mag

 

  • The DJ Mag logo must be used with a red fill (Pantone 485 or screen/process equivalent)

  • Do not change the colour or proportions of the logo or use shadows behind the image

  • A single colour outline version must only be used where there is no option to use the red fill. This usage must be approved in writing by the global office

  • The logo must always be displayed horizontally, without any rotation

 

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2.Top 100 DJs

Top 100 DJs is a global poll to find the world’s most popular DJs

 

  • Top 100 DJs must always be written in Title Case with a space between the words, ’DJ’ capitalised and a small ’s'. The only exception is when using the hashtag on social media, when spaces are removed

  • There is no possessive apostrophe in “DJs”

 

Correct Usage: Top 100 DJs or #Top100DJs

 

  • The ‘DJ’ in the Top 100 DJs logo must always be used with a red fill (Pantone 485 or screen/process equivalent

  • Do not change the colour or proportions of the logos or use shadows behind the image.

  • The sponsor must not be removed without permission in writing from DJ Mag’s global team

 

Canvassing Information

 

  • DJs and artists are permitted to use the Top 100 DJs logos on their marketing and promotional campaigns during the Top 100 DJs voting period

  • They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.

 

UNICEF Information

 

  • Top 100 DJs is currently in aid of UNICEF. As UNICEF is a children's charity, is strictly prohibited to be us these logos in the following contexts:

    • Alongside excessive alcohol consumption

    • Alongside illegal substances or drug paraphernalia

    • Alongside any sexually explicit content

    • Alongside any firearms

    • Alongside any image that depicts or represents illegal acts or that could cause offence

 

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3. Top 100 Clubs

Top 100 Clubs is a global poll to find the world’s most popular nightclubs

 

  • Top 100 Clubs must always be written in Title Case with a space between the words. The only exception is when using the hashtag on social media

 

Correct Usage: Top 100 Clubs or #Top100Clubs

 

  • The Top 100 Clubs logo must always be used with a red fill (Pantone 485 or screen/process equivalent )

  • Do not change the colour or proportions of the logos or use shadows behind the image

  • Do not remove the sponsor unless you have express permission from DJ Mag in writing

 

 Canvassing Information

 

  • Clubs are permitted to use the Top 100 Clubs logos on their marketing and promotional campaigns during the Top 100 Clubs voting period

  • They may only be used by DJs canvassing to enter the Top 100 DJs poll. They must not be used to endorse or promote any events.

 

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