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Aims to push Echo speaker through cheaper subscription...

Amazon has launched its new streaming service Amazon Music Unlimited.

According to a report from The Verge, the platform hosts "tens of millions" of tracks from a vast array of major and independent labels.

Subscriptions currently cost $9.99 a month, the same as Spotify and Apple Music, however Amazon is offering two other packages in an effort to undercut its competitors. 

The first brings the price down to $7.99 per month, however you have to be an Amazon Prime subscriber, which pretty much makes the $2 saving pointless.

The other deal is for those who purchase the Amazon Echo, a voice-activated smart speaker, which also allows access to Spotify and all sorts of other apps. Owning one of these nifty gadgets (which cost about £150) brings the subscription price down to $3.99 per month.