Armin van Buuren is the new global ambassador for the World Wide Fund for Nature charity, which aims to "motivate millions of people to join the movement to stop plastic waste being dumped in oceans".
The Dutch artist, who won the Highest Trance award at this year’s DJ Mag Top 100 DJs 2019, hopes “to motivate millions of people to join the movement to stop plastic waste being dumped in oceans.
“In between tours, I visited several WWF projects on Bali. There I could see with my own eyes how beautiful animals like turtles are affected by plastic pollution.
“These experiences opened my eyes and made me realize how much aid is needed. For years, I have been bringing people together through music. That’s my way of making the world a little better.
“Besides being a DJ and producer, I am also a father and I want to give my kids the world they deserve, a world that not only they can appreciate, but one that can be enjoyed by many generations to come.
As WWF ambassador, Armin is going to be asking his fans to sign the WWF petition, which calls on world leaders to draft an internationally binding UN treaty, containing steps to stop plastic pollution.
The news follows the release of his seventh album 'BALANCE', which features 28 tracks and includes collaborations with Above & Beyond, Armada affiliate Josh Cumbee, and singer/songwriter Ne-Yo. He has also released a six-part documentary spanning his life and career.
Watch Armin talk about why he wanted to get involved with WWF below.