Legendary hip hop label Death Row Records has launched a virtual exhibition, ‘Experience On Death Row’, to mark its 30th anniversary this year.
The virtual museum offers a retrospective of the label's history, looking at its rise under the stewardship of Dr. Dre and Marlon 'Suge' Knight. There's also a look at the label's legendary artists, including Tupac and Snoop Dogg, and albums, including 30 Easter Eggs to celebrate 30 years of the imprint, and an NFT, created by digital designer and crypto artist TillaVision.
Exploring, the easter eggs, fans will be able to find rare collectibles, including liner notes, medallions that redirect to NFT and more. Users are also encouraged to get involved in the virtual museum by uploading their own photos and videos from their favourite Death Row artists and releases to commemorate the anniversary. These personal items can include concert photos, concert footage and vintage ticket stubs, and whatever else. Fan submissions will be made public from June 30th.
Visit the virtual exhibition here.
Earlier this year, the possibility of a Tupac and Biggie Verzuz battle was discussed by producers Timbaland and Swizz Beatz.