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BJORK TO EMBARK ON VR ALBUM TOUR

In association with HTC Vive…

Björk has announced that she will be embarking on a 18 month Björk Digital world tour which will see the Icelandic singer songwriter touring her latest full length album, 'Vulnicura', as the world’s first virtual reality album tour.

"I feel the chronological narrative of the album is ideal for the private circus virtual reality is," explained the Icelandic star.

The VR album exhibition offers fans the chance to fully immerse themselves in an array of virtual reality installations. Each experience is bespoke to tracks featured on Björk’s eighth studio album and will be exhibited on HTC’s virtual reality platform, Vive.

“With Vive we are focused on bringing a fully immersive experience to our users, and this partnership with Björk felt like a really natural fit,” said Rikard Steiber SVP Virtual Reality at HTC.

“Björk is a pioneer of using technology to immerse listeners in her music, and the visual concepts created as part of Björk Digital are fantastic. We’re delighted to be able to work with Björk to offer such a unique experience to fans.”

The events will feature Björk as a DJ, with ticket holders receiving VIP access to the VR Album Exhibition on the night, as well as access to the Björk DJ performance.

Upon entering the exhibition, guests will be welcomed into a communal viewing room, with multiple head-mounted Vive units to view the Vulnicura Virtual VR album experience.

The virtual reality experience features beautifully crafted immersive renditions of Björk’s visual collaborations with celebrated directors Andrew Huang, Jesse Kanda, Warren Du Preez and Nick Thornton Jones.

The exhibition is currently taking place in Sydney, Australia until 18th June. More details and tickets can be found here

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