Skip to main content

BREXIT CAUSES UK APP STORE & ITUNES MUSIC PRICES TO RISE BY 25%

The saga continues...

Brexit is set to cause nearly a 25% increase in the price of Mac and iOS apps from the UK App Store, reflecting the sudden collapse of the pound. Price increases are also expected to hit other facets of Apple, such as the iTunes Store.

The new prices highlight the changing value of the pound against the US dollar. For example, an app that costs $0.99 in the US used to cost £0.79 in the UK; but will now upswing to £0.99.

According to The Guardian, Apple told app developers about the modifications via email, stating that, “when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store”.

The value of the pound has fallen by 19% against the US dollar since the UK’s departure from the European Union. Apple already began the process of price changes since the Brexit vote, resulting in a 20% price hike of Mac products in October.

The new prices are expected to hit within a week, so there’s still time to snag some goodies from Apple ahead of the changes.   

Topics