Legendary French duo Cassius have unveiled a truly unique interactive video for their latest track, ‘The Missing’, featuring Ryan Tedder.
Created by the clever chaps We Are From LA — who were behind the duo’s breakout app video ‘I <3 I So’, and Pharrell Williams’ ‘24 Hours of Happy’ — it allows viewers to choose twenty different characters to swap through for one hundred original versions of the video.
Speaking about the videos’ release, Cassius said: "It's 2016 and there are so many crazy things happening in the world today... Listening to 'The Missing' and watching the video makes us think about one thing that Pharoah Sanders understood and translated in a song better than anyone: 'Love is Everywhere,' 'Love Is In Us All.' We have to believe in this... For real."
The Los Angeles collective received public recognition for their unofficial music video for Kanye West's 'Power', later enjoying internet stardom with the original music video and app for Cassius' 'I <3 U So', the first app of its kind to promote a music video.
In 2013, We Are From LA directed Pharrell Williams' '24 Hours of Happy', the first ever 24-hour music video which went viral worldwide, with cities making their own versions across the globe.
Cassius will release their new album, 'Ibifornia', this August.
Watch the full interactive video here.
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