Voting in DJ Mag’s annual Top 100 Clubs poll launches this Wednesday (12th May).
Under the unifying belief that now is not the time to hide clubs away, we want to use our platforms to celebrate and support the global nightclub industry as we start to imagine a return to the dancefloor globally.
The coronavirus pandemic continues to force the closure of thousands of clubs worldwide. While clubs in some parts of the world are beginning to reopen this year, many are unable to do so.
We want to honour venues that have been so integral to club culture worldwide, while, at the same time, remaining aware that many clubs need help. So, after thinking carefully about how to adapt, we’ve reimagined Top 100 Clubs in a way that can support the global nightlife industry.
We’ll celebrate venues through the launch of the Top 100 Clubs 2021 Virtual World Tour, a nine-week virtual showcase open to clubs of all sizes across the globe which you can watch on DJ Mag’s Facebook, YouTube and Twitch pages.
The sets are taking a variety of forms: they may be a DJ set from an empty club, a classic set from the club at it’s peak, or a live set from a club that is currently able to open legally and safely.
Alongside this, we’ll be supporting clubs through a directory — available to any venue around the world — on top100clubs.com (from 12th May) and all voting pages during the event period. This directory will collate fundraising efforts by clubs across the world. Each territory is in a different position in terms of the pandemic this year. So each club is in a different situation.
These fundraising efforts could be a direct link to a Crowdfunder campaign supporting the club in question; it may be a link to purchase advance tickets for the venue when it’s open, or to buy merchandise that helps fund the club. It could also be a link to a charitable organisation that a club is supporting locally, such as a food bank or local community organisation.
While these streams are running on our channels, there will be a link that will enable viewers to donate to crowdfunders linked from within the Top 100 Clubs 2021 Virtual World Tour content.
In addition, we’ve committed to donate a portion of our advertising inventory to participating clubs who are in extreme hardship due to the pandemic.
The virtual world tour is open to electronic music clubs across the sector, who can apply by contacting [email protected]
The Top 100 Clubs Virtual World Tour will run from Saturday 15th May — running every Saturday until the middle of July. Watch out on DJMag.com and our social channels for announcements.
Club culture is something to be proud of. Please join us, where you can, in supporting and celebrating the world’s most exciting dancefloors.
Voting goes live at vote.djmag.com this Wednesday 12th May and runs until 14th July. You can watch all the sets as they go live on the DJ Mag Top 100 Clubs Virtual World Tour playlist below.