Famed Spanish party promoters elrow have announced that they will be launching their first ever festival, called elrow 'Friends & Family', this July.
Taking place on Saturday 15th July at a beachfront location in Salou, Spain (which is approximately one hour south of Barcelona) it's the first time the Barcelona-based promoters have ever hosted their own festival.
Elrow is promising three stages of music, each with its own signature elrow theme, and the usual confetti canons, over-the-top stage productions and a killer DJ line-up, which will be announced in due course.
Speaking about why now is the right time to move into hosting its own festival, elrow founder Juanito Arnau said: “After seven years offering shows all over the world, at last we've found the perfect spot to put on the most creative show ever done by the Arnau family in all their long history.
"For the first time we're joining forces with some of the most crazily, imaginative people we've met around the world, from countries such as Brazil, Portugal, the United States, South Africa, Holland and the UK."
Having hosted an impressive 88 shows around the globe in 2016, this year elrow is on course for a staggering 130 shows, including its debut festival offering and an Ibiza residency at Amnesia this summer, too.
Tickets for elrow 'Friends & Family', which are expected to sellout incredibly quickly, will go on sale Thurday 6th April and can be bought here.