Gang Starr reveal video for first new music in 16 years, ‘Family and Loyalty’: Watch
“We have so much unused footage [of Gang Starr] together, and with Guru’s lyrics I visualized him in the video as a picture book,” DJ Premier says
Gang Starr have dropped a video for new track 'Family and Loyalty' which is one of their first new pieces of music in 16 years.
The track features J. Cole while the video is directed by filmmaker and hip-hop legend Fab 5 Freddy . It takes a look at the legacy Gang Starr and the late Guru (who died in 2010) of the duo through archival footage as well as a cameo by Guru’s son Keith Casim. J-Cole also features in the clip.
"Keith was nine when his father passed away and he is now 19," DJ Premier says. "I used to babysit him. [Keith] made me feel like Guru was there with me. I told him he has the same look in his eyes as his Father and everyone on set commented on how striking the resemblance is. It was real important to me to have Guru’s son be a major focus of the video.”
He continues: "We have so much unused footage [of Gang Starr] together, and with Guru’s lyrics I visualized him in the video as a picture book, a photo album that would capture our journey."
The duo's last music together was released in 2003 in the form of their album 'The Ownerz'. Guru continued to record music up until his death.
