Local Action and Sim Hutchins launch interactive online project based on clubbing memories for new EP, ‘Club Love’ | DJMag.com Skip to main content

Local Action and Sim Hutchins launch interactive online project based on clubbing memories for new EP, ‘Club Love’

Dancefloor experiences meet stems, loops and original music in emotive ode to rave

Sim Hutchins and Local Action unveil the 'Club Love' project
Sim Hutchins and Local Action unveil the 'Club Love' project

Local Action, the London-based label we ran an in-depth feature on this summer, and producer-cum-audio visual artist Sim Hutchins have launched a new interactive online project based on clubbing memories to coincide with his new EP, ‘Club Love’. 

The imprint put a call out for the artist's friends, family, collaborators and fans to explain what the idea of "club love" meant to them. Their answers have been uploaded to a dedicated website, club-love.uk, where they are paired with loops, stems and original music by Hutchins, creating random collages of precious recollections. No two site visits will offer the same experience. 

It's not too late to have your say, either. In exchange for advance access to the first track from the soon-to-be-released EP,  memebrs of the public are invited to leave a text or voicemail with their own memories. These will then be uploaded to the site over the coming weeks and form part of the project. 

Speaking to DJ Mag about the project, Hutchins said, "I'd been thinking a lot about my mantra/mission statement - 'Sim Hutchins is Back to Save Club Music™' - and how that would sound when applied meaningfully in the studio. On Club Love you've got this saccharine sentimentality running through the tracks, they get kinda euphoric in places, but they're not cheesy. They get kinda serious in places, but they're resolved in a friendly way. You have these parts that are rubbing up against each other, but they're complimentary in a sense and when they're not, they're politely apologising on the way past. They're like individuals in a crowd, all existing together, all having their own story but in this club space in the collective moment they're unified as one."

"I'd like people to come away with a sense of pride when they contribute to this experiment," he added. "And the enthusiasm people have shown by recording and sending us their rave tales really fills me with hope. I'm seeing the website create this super wholesome community of collective memory, and while community is important it's also worth pointing out that your own unique and personal story is one that matters, so do please tell us about it."

Those looking for more nostalgic odes to a great night out might want to check Four Tet's video for 'Teenage Birdsong', or the ClubTogether project, which is mapping rave history through anecdotal experiences. 

 

Topics