Mixcloud has signed a deal with Warner Music, the company that also recently purchased EDM hit making label, Spinnin' Records, which recently lost a legal battle with Martin Garrix over music rights.
The new licensing agreement will allow Mixcloud, which is based in the UK and claims 17million monthly users, to start rolling out subscription services for its radio shows, DJ mixes, and podcasts, marking a new era for the plartform, which had previously relied on statutory radio licensing to ensure its usage remained within the legal framework. Earlier this year, Carl Cox uploaded the last of his much-lauded Global Radio shows to the website. Don't expect to see the standard one-size-fits-all packages being rolled out anytime soon, though.
"We don’t want to do the $9.99 a month. That’s done. That market is served. What we’re building is going to be very customized,” Nico Perez, co-founder of Mixcloud, told the Financial Times newspaper. "Since the beginning, we have worked with rights holders to both monetize long-form audio and champion the importance of curation in the streaming industry. As we embark on direct licensing relationships with the major labels, we are committed to doing what is best for artists, curators, music fans, and the industry."