Mixcloud has reduced its free service and launched a Premium subscription model.
The move means that those who don't pay to stream will only be able to listen to a mix three times within a two-week period, can only skip forward through the set and won't be able to access any mixes that feature more than four tunes by the same artist or three from an individual album.
Spokespeople have confirmed this is to "keep up with the costs of running a streaming service that puts artists and creators at its core” and “build a sustainable platform that will be here for you in the long term.”
The new 'fan-to-creator' offering, Mixcloud Select, accompanies the launch of Mixcloud Premium. Those with an account will have unlimited access to all music on the platform for $7.99 per month. This comes after a major deal with Warner Music was struck in 2017.
According to a post from Mixcloud on Medium, 70% of revenue generated from Premium goes to artists and songwriters, with the company taking 25% and 5% eaten up by transaction fees.