More people are attending live music events in the US than ever before, according to figures featured in the IMS 2019 Business Report.
Festivals showed the highest year-on-year increase of attendees in the country last year, going from 18% in 2017 to 23% in 2018. 52% of the polled US population said that had attended a live music event in 2018, according to data obtained by Nielsen.
The IMS report also reveals that club nights in the US that featured a live DJ increased from 18% to 22% from 2017 to 2018, and that fans of electronic music have a higher propensity for attending live music events than those of any other genre at 74%.
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