More people than ever are attending live music events
The revelation emerged from the 2019 IMS Business Report...
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More people are attending live music events in the US than ever before, according to figures featured in the IMS 2019 Business Report.
Festivals showed the highest year-on-year increase of attendees in the country last year, going from 18% in 2017 to 23% in 2018. 52% of the polled US population said that had attended a live music event in 2018, according to data obtained by Nielsen.
The IMS report also reveals that club nights in the US that featured a live DJ increased from 18% to 22% from 2017 to 2018, and that fans of electronic music have a higher propensity for attending live music events than those of any other genre at 74%.
The report, which you can read in full here, also revealed recently though that global club closures are continuing to rise with the UK losing 21% of its club in the 12 months of 2018.
This year's International Music Summit in Ibiza also featured a panel discussion appearance from Avicii's father Klas Bergling, who spoke about mental health.