Music streaming sites are partly responsible for the rise in vinyl sales, new research suggests.
In a survey conducted by ICM, half of consumers said they listened to an album online before buying a vinyl copy of it, reports the BBC.
The trend is more prevalent among those using ad-supported services like SoundCloud or YouTube, raising the possibility that free music can drive real-world sales.
However, 48% of people who bought vinyl last month said that they have yet to play their newly-purchased record.
Forty-one per cent of those surveyed said they don’t use their turntable, while 7% said they don’t own one.
The majority of vinyl buyers are between the ages of 25-34, the poll revealed. The second biggest age group are 35-44 year-olds.
Sales of vinyl records have been rising year-on-year since 2006. Official Charts Company figures suggest the rise has continued in 2016, with 637,056 records sold in the first three months of the year.
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