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Sampling has inspired Nike’s new Air Max 90 trainer

The trainer's design celebrates the brand's connection to 30 years of raves and hip hop...

New Air Max 90 trainer inspired by sampling
New Air Max 90 trainer inspired by sampling

Nike's new Air Max 90 trainer is inspired by sampling and crate digging, earning it the pack title 'Side A/Side B'.

The sports brand, which also unveiled Berlin techno trainers earlier this year, announced the limited edition pack while have colour-ways, with distinct design flourishes from nine previous Air Max shoes.

The shoe was modelled by up-and-coming London producers and DJs to tie in with the lines theme of sampling and crate digging and its historical affinity to the rave and hip-hop scenes. These include Parris, head of More Time Records, Ahadadream, and Rinse FM DJ Oh Annie Oh (pictured below).

Check out more about the shoes here.

Photo credit: Michelle Helena Janssen

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