Sampling has inspired Nike’s new Air Max 90 trainer
The trainer's design celebrates the brand's connection to 30 years of raves and hip hop...
Monday, June 17, 2019 - 19:31
Nike's new Air Max 90 trainer is inspired by sampling and crate digging, earning it the pack title 'Side A/Side B'.
The sports brand, which also unveiled Berlin techno trainers earlier this year, announced the limited edition pack while have colour-ways, with distinct design flourishes from nine previous Air Max shoes.
The shoe was modelled by up-and-coming London producers and DJs to tie in with the lines theme of sampling and crate digging and its historical affinity to the rave and hip-hop scenes. These include Parris, head of More Time Records, Ahadadream, and Rinse FM DJ Oh Annie Oh (pictured below).
Check out more about the shoes here.