SFX REBRANDED AS NEW COMPANY LIVESTYLE FOLLOWING BANKRUPTCY FALLOUT | DJMag.com Skip to main content

SFX REBRANDED AS NEW COMPANY LIVESTYLE FOLLOWING BANKRUPTCY FALLOUT

The entertainment giant is moving away from EDM...

SFX has rebranded itself with a new name and a new CEO, following the company's bankruptcy scandal earlier this year. 

The EDM giant, who owns festivals including Tomorrowland and Electric Zoo, alongside digital music platform Beatport, are trading under a new title, LiveStyle, and have hired new CEO Randy Phillips to help put the company back on top. 

Phillips, who formerly led fellow festival production company AEG Live, told Billboard, "Every time I said the name 'SFX' to someone, I got this negative reaction—people would make the sign of the cross." 

Phillips is enacting some pretty serious changes in the hopes of making the new company profitable again, including a move away from the EDM genre, and the streamlining of some of Beatport's current services. 

SFX famously filed for bankruptcy in February this year, causing the company to liquidate some of their assets and layoff a number of employees globally. 

 

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