SoundCloud cofounder Eric Wahlforss resigns from role after 11 years | DJMag.com Skip to main content

SoundCloud cofounder Eric Wahlforss resigns from role after 11 years

He will take on an advisory position at the company instead...

SoundCloud co-founder Eric Wahlforss is standing down from his current role as chief product officer at the company in March. 

The move means that the Swede will step away from the company that he has worked at since founding it in 2007 alongside Alexander Ljung. Wahlforss will, however, transition into an advisory role within the company.

"I have come to the realisation that now is the right time for me to take a break, reflect and think about what to create next," Wahlforss said announcing his decision.

He continued, "This was not an easy decision to make, but one of the biggest reasons why I feel I have made the right decision is that the company is in such capable hands. It's been a pleasure working with Kerry [Trainor, the company's CEO] and the new leadership team over the past 18 months. Our team is stronger than ever, and we have very exciting plans slated for 2019."

SoundCloud has spent recent years trying to boost revenue from offering subscription services. It was forced to let go of 40% of its staff in 2017, but later received $170 million to keep it running. Co-founder Alexander Ljung stepped down as CEO to make way for current CEO Kerry Trainor at that point. 

Last month, SoundCloud detailed new plans to integrate the streaming platform with Serato DJ.The company also last year responded to a backlash surrounding a controversial clause within their monetisation program Premiere.

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