STORM is expanding internationally with a proposed Sydney, Australia event later this year. China’s largest dance music festival, STORM is already set to reach nine Chinese cities and Taipei this year.
“This marks a milestone for the development of the Asian electronic music industry, and for A2LiVE, the pioneering company that is leading the charge,” said A2LiVE founder and STORM promoter Eric Zho during a Friday press conference. “With increasing numbers of international festivals taking aim at the enormous consumer market in China, the genre is getting more influences from outside its borders.”
As suggested by Zho, “When China-born titan STORM goes abroad for the first time, pushing its blend of international electronic music stars outside its home country, China will finally become more cemented in the world view as a real pillar of the electronic music community.”
The news arrives about a month after Ultra Worldwide announced expansion plans for China, India, and Australia.
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