There's a fake fabric operating in China and it sounds and looks awful | DJMag.com Skip to main content

There's a fake fabric operating in China and it sounds and looks awful

And apparently, it's an EDM club...

Clearly, the concept of copyright doesn't really exist in China as a nightclub sporting the same name and logo as famed London nightclub fabric has been spotted operating in the country.

The club was spotted by a Dutch DJ and promoter Bram van Ravenhorst who runs Chongqing club Echo Bay and took some pictures of the club's exterior, sporting fabric's iconic logo, which have since gone viral.

The club is located in the Beibin Lu area of downtown Chongqing and clearly is trying to cash in on fabric's world-renowned brand.

It gets worse though — the club was recently reviewed by Time Out China and received a less-than-glowing review due to the fact it mainly plays EDM and features scantily clad dancers, both of which you don't get at the real Fabric.

Whilst imitation is the highest form of flattery, it's clear that London's fabric probably won't be too happy about its unofficial Chinese doppelgänger and will most likely be exploring ways to get the club to change its name and stop using their logo and branding.

Last week, the real fabric launched a new fortnightly event series in early 2018 dubbed Forms, with Skream headlining the series’ debut party on 19th January.

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