Tomorrowland 2017 is being heralded as the “biggest social media music event in the world”. In total, the Belgian-based festival set a new record with 1.2 billion online touchpoints over the two weekends.
A key partnership with Tencent allowed the Chinese digital ecosystem to view the festivities. The unique viewers and reach expanding 2.4x year-over-year.
Pulling some staggering data from the infographic below, Tomorrowland 2017 reached 184 million unique people via Facebook, generated 355 million minutes of YouTube views, and garnered 77 million Snap views.
The artists are innately aware that they are now playing to a crowd far outside of Boom, Belgium.
“It’s a crazy idea that people in Shanghai and Beijing are watching our performance on the subway, at home, or maybe even at work,” states Dimitri Vegas via press release.
“I've been playing each year at Tomorrowland since the first edition and have seen it get bigger and bigger, growing into one of the most beloved electronic events in the world,” echoes David Guetta, who debuted a new Martin Garrix collab at this year's event. "It just gets better and better each year. I think it’s great that people at home can watch the livestream and experience the festival as if they were there themselves.”
The festival’s technology partners share similar satisfactory sentiments. “Working with the DJs, and capturing the enjoyment of the visitors, Tomorrowland created authentic and engaging content for Facebook Live and Instagram Stories, to bring the millions of music fans from around the world even closer to the festival,” says Glenn Miller, Entertainment Partnerships for Facebook in EMEA.
Fans can expect Tomorrowland’s 2017 after-movie to drop the first half of September. Most of the DJ sets from all the stages are now available at 365.tomorrowland.com.