YouTube to ditch unskippable 30-second adverts

YouTube has announced it will no longer have unskippable, 30-second adverts come 2018.

Advertising on the platform is used to generate revenue for the company and content creators, so this doesn't mean a total end to advertising on the platform.

However, the company will "focus instead on formats that work well for both users and advertisers", a Google spokesman told BBC Newsround.