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YouTube to ditch unskippable 30-second adverts

Breathe a sigh of relief...

YouTube has announced it will no longer have unskippable, 30-second adverts come 2018.

Advertising on the platform is used to generate revenue for the company and content creators, so this doesn't mean a total end to advertising on the platform.

However, the company will "focus instead on formats that work well for both users and advertisers", a Google spokesman told BBC Newsround.

 

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