YouTube to ditch unskippable 30-second adverts
Breathe a sigh of relief...
Wednesday, February 22, 2017 - 17:10
YouTube has announced it will no longer have unskippable, 30-second adverts come 2018.
Advertising on the platform is used to generate revenue for the company and content creators, so this doesn't mean a total end to advertising on the platform.
However, the company will "focus instead on formats that work well for both users and advertisers", a Google spokesman told BBC Newsround.