Apple Music’s has gained 10 million paid subscribers in the past six months.
The latest statistics put Apple halfway towards catching up with its main competitor Spotify, which has a paid user base of 20 million.
By comparison, it took six years for Spotify to achieve the same number of subscribers, according to the Financial Times.
“It’s good news that Apple is making streaming work but it is also going to accelerate the decline of downloads,” music industry analyst Mark Mulligan told the FT, who also believes Apple Music has “the potential to be the leading music subscription service sometime in 2017” based on its current rate of growth.
In recent weeks, Spotify has been hit with two class action lawsuits accusing the Swedish company of copyright infringement.
Apple Music launched in June last year, offering all new subscribers a three-month free trial.