Amazon is reportedly starting an on-demand music streaming service that will act as a direct competitor to Spotify and Apple Music, which will launch in the next few months.
The online giant already runs Amazon Prime, its subscription service that also includes a limited selection of music. But now they’re said to be readying a fully-fledged $9.99-per-month platform.
According to Reuters, sources have claimed that Amazon is in licensing negotiations with music rights-holders and labels, whilst targeting late summer or early autumn for launch.
Despite the fact that Beatport suspended its streaming service last month (May), the on-demand music world has been getting increasingly crowded since Apple Music launched last September, before going on to hit 10 million subscribers in January. Following that, new research in April suggested that streaming is driving sales on vinyl, whilst wax was also found to drive more revenue than on-demand music in the US last year.
Rob McCallum is DJ Mag’s digital news writer. Follow him on Twitter here.