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Go Gonzo

Ready to take life by the horns? Go Gonzo with K Swiss

Backed by K Swiss, Gonzo is a new campaign that urges young people to get creative under the proviso that while there are many things in life that can get you down, nothing can conquer perseverance.  

As part of the first brand to release an all-leather tennis shoe over 40 years ago, the minds behind K-Swiss are no strangers to trying something new. Teaming up with the likes of Tempa T, Jamal Edwards and Bang On! to spread the word, the campaign will set about encouraging budding photographers, video artists and musicians to submit content, attend creative sessions and get involved with alternative sporting events. To find out about what's in store, sign to the Gonzo team on the website below... 

http://gonzoworld.com/2011/04/gonzo-guide-to-self-defence-part1/