Alex Ridha is a perfect example of the multi-tasking modern DJ, combining a hectic international touring schedule with running a successful record label whilst also building up his own considerable catalogue of productions. Previous brushes with the music industry led to Ridha founding his own Boys Noize Records label in 2005 to enable him to release his own music whilst maintaining full artistic control. The Berlin-based collective is now up to 50 releases, including output from other artists such as Siriusmo, Djedjotronic and D.I.M, as well as the two Boys Noize albums 'Oi Oi Oi' and 'POWER'. Under the name Boys Noize he also has releases on Kitsuné, Tiga's Turbo Recordings label and DJ Hell's International Deejay Gigolos, as well as his ongoing collaborations with Erol Alkan coming out on the latter's Phantasy Sound imprint. About to embark on a set of Boys Noize DJ dates that will see him extend his reach to China, DJmag asked Ridha whether he thought CD DJing was going the way of vinyl? "I don't think so," he tells us, "I see more and more laptop DJs switching to CDs because they realize laptop DJing is kinda shit." Ridha keeps moving forward. Having produced the forthcoming Gonzales album 'Ivory Tower', he says he has "too many" plans for 2011 and based on his track record so far we can be sure that he'll be true to his word.