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Miller SoundClash

With Miller Genuine Draft

Last weekend Buenos Aires was illuminated by the first annual Miller Music Amplified. The three day music event featured a breathtaking live performance from Bastille in addition to DJ sets from former Miller SoundClash finalists and artists from around the world. Relive the experience through the incredible photos below...

Miller SoundClash 2017 Winner DJ Vane
Miller SoundClash 2017 Winner DJ Vane

With Miller Genuine Draft

A three day music event in the Argentine capital of Buenos Aires...

It's 11pm in Buenos Aires' La Boca barrio. We're in a vast, red-bricked, industrial building, quartered by a floor to ceiling black curtain. It's grand and spectacular, more like an installation than a music event. Dancers move hypnotically behind golden panels on one side of the room, while suspended bottles of Miller Genuine Draft slowly raise up and down from the high ceiling. Without warning, the curtain drops to the floor... 

Panamanian DJ’s victory announced by The Chainsmokers...

With Miller Genuine Draft

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