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The music streaming giant is now catering to iguanas, birds, hamsters, dogs and cats

Physical formats make up less than 10% of the revenue

Music streaming also helped overall music sales increase by more than 7%

The streaming giant is following in the footsteps of Facebook and Twitter

The "high-quality sound" is part of the Spotify premium subscription service

The series will focus on Spotify co-founders Daniel Ek and Martin Lorentzon

Adam Beyer will be joined by a number of key artists from the label for the four-hour show