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We salute you!

From what started out as a hobby to now a full fledged brand has definitely shocked me,” explains Hype co-founder Liam Green. Along with Aidy...

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If you hadn’t yet made the connection between Obey Clothing and American street art graphic designer Shepard Fairey, now’s the time to wise up! His...

The capsule range is inspired by the band's decades-long sound and aesthetic.

New Order have teamed up with Adidas to launch a new clothing brand.

The Manchester icons and proto-rave pioneers worked together with designers from the...

Hot Sheffield-based clothing brand.

They do normal stuff; print t-shirts in their living room; they put on shows and play loud music and drink. Starting out in 2010, SABBC is a couple of likeminded mates Anthony and Dean, who shelled out their last forty quid on printing up a few t-shirts that became hugely popular on the hardcore scene.

In this month’s Brand Focus, we speak to Chris Howell-Jones about DiscoTees — the clothing line inspired by the rich heritage and club culture of...

On his first trip to Ibiza in ’89, Chris Howell-Jones heard whispers of a once legendary after-party at a venue called Glory’s. The club had...

INVT header image

In this month’s Brand Focus, Florida-based artists and co-founders Luca Medici and Delbert Perez speak about their multimedia brand INVT, its thrift store roots, and using their home city of Miami to find inspiration

Miami-based clothing brand and multimedia art project, INVT, has been focused on two things since its beginnings in the early 2010s: utility and individuality. As...

Sound advice from the Soundboy.

Launched last year in Birmingham, Soundboy UK is a clothing label with its heart set firmly on creating and nurturing street styles and attitudes.

A clothing label with unisex appeal and deep roots in music

Australian brand Contemporary Scarecrow kicks off 2013 with a double pack full sleeve vinyl package from Chicago house demi-god, Boo Williams.

Brand Focus: DONOTSUBVERGE

This month, DJ Mag speaks with London-based brand DONOTSUBVERGE about creating a community, working towards sustainability, and fashion that's reflective of society

The brainchild of three London school friends, clothing brand DONOTSUBVERGE was born from a desire to, in their own words, “create a fashion brand that...

DJ Mag speaks with Scottish brand Postal about their bootleg beginnings, emotive imagery and a dedication to providing quality garments

While working at Scottish clothing store Manifesto as an assistant manager, Neil Roy — better known as Nel — found himself disappointed. Interested in the...

Connected

We’re touched by Jay Read’s story

A shot of a model in Bowlcut's SAFE t-shirt

In this month’s Brand Focus, we catch up with Joe F about Bowlcut — the clothing brand born in London, and seen on everyone from Kurupt Krew’s Chabuddy G to Maya Jama 

During a South London Christmas back in 2015, Joe F was speaking with friends in a Whatsapp group. Abbreviating words in the chat, including those...

DJ Mag's Amy Fielding speaks to Dave Mills and Matthew Miles about In The Music - their clothing line that pays tribute to house anthems

After two decades spent DJing at, and promoting, the award-winning Cool House events in Cardiff, Dave Mills decided to pay tribute to his love for...

Wasted Heroes

In our most recent Brand Focus, DJ Mag's fashion editor, Amy Fielding, speaks with Liverpool-based graphic designer Russell Reid, who turned his life-long love of designing rave artwork and club culture into a clothing brand

In 2010, graphic designer Russell Reid had made a name for himself designing flyers for legendary Liverpool parties, like Circus and Chibuku. A key player...

In this month’s Brand Focus, we speak to underground music platform and clothing company, The Fandango Club, about its garden-party beginnings and developing for the...

Back in 2014, Harry Nurse found himself immersed in London’s underground dance music scene. Captivated and intoxicated by the capital’s clubbing culture, Nurse wanted in...