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Pom pom actually bobble hats. But pom pom will do. Loving Levis version on the classic.

Launched in 2010 by Marvin Morgan, a professional footballer for Shrewsbury, Fresh Ego Kid is a brand on the brink of becoming something extra special on the streetwear scene. It’s all about affordable casual sportswear with a generous twist of sass appeal thrown in. Think fresh, urban, new age fashion, designed by a chap that knows a thing or two about the fit look.