When it comes to the Asian clubbing market, it's easy to assume that the Japanese are leading the way in technological prowess and detail. But that's not exactly the case.
Opening barely a year ago, the newest and most ambitious addition to Korea's club scene - Club Volume - has changed the game in that corner of the world. And then some.
One part sleek luxurious VIP haunt, one part two-storey mega-rave and two parts pure sensory overload, Club Volume, in Seoul's Itaewon district, is the first Korean venue to place visuals at the forefront of the clubbing experience. Stretching out for 200 feet behind the DJ console, a towering LED screen beams out visuals from the nation's top visual artists, whilst a 10-watt Sollinger laser sears the room like digital lightning.
Built around the premise of "world-class DJs, fashion, passion and an evolving luxurious lifestyle", Volume's shiny technological temple even features the world's longest I-Bar as its centerpiece - a 60-foot long bar surface that conjures endless imaging effects in reaction with anything that touches it. If God was a VJ, Club Volume is the club he would create.
"Me, Desyn and Omid were taken there after our gig in Seoul and I have never seen anything like it," explains Demi from SOS. "I've never been the biggest fan of LED displays but kitting out a whole stage with the highest grade kit changed my conception entirely - it was the perfect backdrop to the music.
"But what really impressed us the most was the club's sound. Acoustically, it is the perfect room. A lot of clubs have Funktion One systems but essentially all they really do is throw in a bunch of stacks and go, 'Look at us we've got Funktion One'. But like NYC's Cielo, at Club Volume they have treated the system specifically for that space. It is custom sound at its best."
The man who set up Plus 8 Records with Richie Hawtin back in 1989, John Acquaviva was the DJ who first put that system to the test when he opened the club on 29th February 2008.
Since then Volume's DJ role-call has read like a who's who of modern trance. The world's most popular DJs, Armin Van Buuren and Tiësto, have both played here, as have Sander Van Doorn, Judge Jules, Markus Schulz, Menno De Jong and Sean Tyas.
Occasional diversions have brought house music godfather Tony Humphries, Def Mix's David Morales and Paolo Mojo to the club's shining space-age DJ altar.
Okay, so Volume is never going to become a platform for the experimental or the avant-garde when it comes to music, but each DJ's sound is lapped up by Seoul's high-rolling fashionistas, affluent jetset and drug-free club kids.
An intoxicating and psychedelic sight as you will find, Volume is making some serious noise for the Korean club scene.