These days, a lot of clubs feel the weight of financial pressures, meaning they open at every opportunity and consequently their line-ups suffer. Not Elrow. The Barcelona venue is the definition of putting all of your eggs in one basket, only opening once a month for a bombastic daytime blowout.
Now hold on a second, it's not as crazy as it sounds (as Elrow's presence in our Top 100 Clubs list for the second year running is evidence of). The system allows the club to offer a truly unique experience every time the doors open. Each party has a different theme and Elrow go all-out on decoration and accessories; combine that with a massive open air main-room, a beach terrace (complete with sand and palm trees), a 'local talent' bar and eight (yes eight!) resident DJs, and you've got a recipe for success.
Of course the big names on the flyers are always going to draw in punters too — Eats Everything, Seth Troxler, Claptone, The Martinez Brothers, the list goes on. However the club's real pulling power comes from its outrageous personality, and we find it pretty hard to argue with that.