Alesso obviously puts as much time and effort into making EDM/pop tunes as he does his hair. However even his mentors — Steve Angello and the now-paired Ingrosso & Axwell — can claim to have half a foot in the past — within dance music's underground roots — while embracing pop modernity to move forward.
Perhaps it's an age thing, but for Alesso — considered the protege of Swedish House Mafia — it's about hits, plain and simple. His 2013 track with Calvin Harris 'Under Control', featuring Hurts, is a manufactured major label super-collab of Grand Canyon proportions, while anyone hoping for last year's 'Heroes (We Could Be)' to be influenced by Bowie's '77 anthem can think again. The only consolation for Bowie fans is that he didn't attempt to cover it.
Still, the numbers don't lie. With 3m+ followers on Facebook and almost 95m plays on YouTube for a single song, this guy is the modern face — and hair — of pop music. After refusing to answers Qs for the poll this year and no sign of a campaign, Alesso appears to have turned his back on dance culture in 2015. But, would you blame him? Pop hits are far more lucrative.