It's official, Axwell and Ingrosso are married. Not legally of course — even if civil partnerships (unlike some US States) are accepted in Sweden. No, the marriage of these two ex-members of the Swedish House Mafia is purely of creative convenience. Not just so they can double up on votes, enter the Top 20 and score an award for Highest Collaboration in the process.
Instead, the Axwell 'n Ingrosso axis is one hinged on amalgamation; dedication to a cause, they say. “The big difference now,” says Axwell, “is that when we did Swedish House Mafia, everyone was also being individuals and doing their own thing.
But now we buried our own things a bit. It’s more of a commitment. That’s what it came to feel like with Swedish House Mafia: it was a side project. But it wasn’t fair to treat it like that. That was the big problem.”
The boom in dance music in America, adds Ingrosso, was one of the motors driving Swedish House Mafia’s success. “It helped us become big,” he acknowledges, “but that meant it couldn’t be a side-project. The culture was demanding more.”
For these two, then, the past 12 months have been about drilling down and focusing more on music as an art — something more personal — rather than as a response to mainstream expectations.
While the intention was to avoid the booth as much as possible, it's a partnership that's seen them close both weekends of Coachella, headline Ultra Miami, sell out London's Alexandra Palace and enjoy a successful season at Ushuaia in Ibiza.
Culminating in an album later this year, they've also released a series of tracks, including 'Sun Is Shining', picked up as the soundtrack to H&M's summer campaign, and 'Something New' used by Beats.
There's also been various collaborations, including one with Swede musicians Vincent & Salem, and an electro mash-up featuring vocals from Pusha T. If Swedish House Mafia were about capturing people's attention, the Axwell ^ Ingrosso combo is about casting the net out further.