Forget collaborations with the likes of Usher and Bieber. Forget the six Grammys and the 19 million Facebook fans. You know you’ve infiltrated pop music’s front lines when dads are shimmying their shoulders to your beats while driving their pre-teens to football practice.
Sonny Moore, the California native who has brought bass music to both festival stages and fathers in minivans under his musical moniker Skrillex, is a force to be reckoned with.
Like his sound or not, there’s no denying that he is among the most influential artists in music today. And whether Skrill likes it or not, his inherently non-commercial productions now sit squarely in the mainstream.
Of course, that’s the way things have always gone. When punk rock emerged as a rebellious answer to the limp Top 40 of its day, detractors presumed it was a spike-studded phase that would ultimately dissipate into the angst-ridden oblivion from which it presumably came.
While Sonny has said he doesn’t necessarily consider his music “dubstep” — eschewing genre classifications is a luxury afforded to the famous few who straddle sonic sectors — he does not blame people for dubbing it as such.
After all, definitions do change. To his credit, his own sound is constantly evolving, noisy as it may seem to some. Collaborations with artists far apart on the musical spectrum aside, Skrill has yet to become mired in any one set formula, and that is a refreshing reality in the world of commercial hits.
As he points out himself, his Grammy-winning breakout hit ‘Scary Monsters & Nice Sprites’ was an organic success, pushed to the front edge of trending releases by an audience that craved a whole new trend in and of itself.
The record was decidedly non-commercial at the time of its peak, and ignited a revolution for the genre. Skrillex has helped to birth the sound that launched a thousand screaming synths, but he has also embraced and supported music that sits on the opposite end of the irritation spectrum.
While his OWSLA imprint features the menu one might expect from an artist of Skrill’s ilk, his Nest HQ website showcases everything from groovy house to psychedelic jazz and aims “to nurture and encourage the growth of artists of all genres and all mediums, heralding their works through positive journalism, engaging, unique content, and genuine support.”
For Skrillex’s devout fanbase, Nest is just another reason to love him more — but for those who remain dubious, it’s a peek into who Sonny Moore might actually be.