Last year was monumental enough for German producer extraordinaire Robin Schulz. He secured the kind of crossover success that arguably only fell short of the likes of Diplo, although his sound is situated more in smooth, radio-friendly house grooves, which feature the sort of vocal hooks that are good enough to seduce event the most hardened purist.
‘Sugar’ and its accompanying album in 2015 signaled Schulz’s arrival in the big-time, propelled into the charts of more than 30 different countries around the world. He’s followed it up this year with another radio favourite in the form of ‘Heatwave,’ a single that saw him 'pulling a Guetta' and collaborating with R&B star Akon for a feather-light summery house smash.
“My album 'Sugar'was still everywhere this year,” Schulz enthusiastically tells DJ Mag. “Touring-wise, I played a lot of shows around the globe, including 19 dates in Ibiza! I played a lot in particular with my friend David Guetta at both Ushuaïa and Pacha throughout the season, it really was a great honour.”
What have been the new frontiers for you this year? “A new album, touring, as well as pushing into new areas in terms of designing some headphones and clothes.”
Is electronic music taken seriously enough as an art-form? “Yes, of course! Electronic music is everywhere! It’s in the charts, in pop music, but also the underground scene is getting bigger everywhere.”
What’s the best new bit of DJ/production technology, and why? “USB sticks, they’re so easy to carry.”
If you had to switch your style to another genre, what would it be? “It would definitely be more up-tempo and deeper.”
As a fan, what is the top price you would pay to see yourself DJ? “As I know promoters are reading this, I’d sell my house for the privilege.”
What can be done to prevent drug-related deaths at dance music events? “I would say educate the kids more about what can happen, and drug tests are also useful.”
How can we increase diversity in dance music? “I’d say there’s a lot already, I see so many different genres and DJs everywhere and I love this.”