It didn't take long for Alok — son of the founders of Universo Paralello, a dance festival set in the Brazilian mountains 17 years ago — to make a super-sized splash in his home country back in 2014. Starting out as a DJ at the tender age of 17, an appearance as fresh as his mid-tempo take on pop-inflected EDM/house has helped him steal the hearts of Brazil's glamorous, party-ready clubbers in a lightning flash.
His mix of big groovy basslines and accessible saccharine vocals are what connected immediately with a nation with samba rhythms pumping though its veins, more so than standard big-room EDM fare, and almost overnight he became a local star. Headline sets at Brazil's best superclubs — Green Valley, Anzu, Sirena — were enough to send him into the poll as a new entry at No.44 in 2015, and since then his name has gone truly global.
Last year saw him tour Asia, get signed to Spinnin' and taken on by William Morris management, while into 2017 he's continued to claim a slew of top European EDM festival scalps including Tomorrowland and Creamfields. It's no surprise, then, that we've witnessed another leap up the poll — up six places, he's now ranked among the world's top 20 and is South America's highest DJ.